Supporting Rapid Retail Growth in Premium Sportswear
A fast-growing premium sportswear brand approached Visku for support during a critical phase of rapid retail expansion. Known for its quality, performance-first products, the brand was scaling quickly across online and high-street channels, with ambitions to expand internationally while maintaining premium service levels.
With fulfilment costs rising and operational strain setting in, the brand needed a fresh perspective – not just on their logistics model, but on how to futureproof growth while preserving customer experience and brand identity.
The impact in action
Reduced fulfilment costs by 15% through renegotiated 3PL terms and network redesign
Improved on-time delivery and returns handling across UK and EU markets
Built a scalable operational model to support 2x projected volume growth within 12 months
Reinforced premium customer experience through improved inventory visibility and SLA management
"This was a great example of how operational strategy and partner alignment can unlock real, tangible improvements for fast-growing retail brands. By stepping in at a pivotal moment, we helped stabilise the client’s network, reduce costs and create a more scalable model – all while protecting the premium experience their customers expect."
How we made it happen
Deep-Dive Operational Review
We started with a full diagnostic across the client’s existing network, identifying key friction points in fulfilment, warehousing, and 3PL partner performance. The insight laid the foundation for a more agile and cost-effective operation.
Fulfilment Partner Strategy
With pressure mounting from an underperforming logistics provider, we led a swift and structured market review – identifying best-fit partners based on cost, service level and scalability. Our team managed the RFP process end-to-end, ensuring all stakeholders were aligned.
Future-proofing for Multi-Channel Retail
This wasn’t just about plugging a gap – it was about setting the client up for long-term success. We developed a roadmap for supporting retail, DTC and international demand, with flexibility at the core.
Supply Chain Partner Alignment
Beyond operations, we worked closely with internal teams and external partners to ensure new processes landed smoothly. This included advisory support during onboarding and performance benchmarking post-implementation.
