Supporting Rapid Retail Growth in Premium Sportswear
A fast-growing premium sportswear brand approached Visku for support during a critical phase of rapid retail expansion. Known for its quality, performance-first products, the brand was scaling quickly across online and high-street channels, with ambitions to expand internationally while maintaining premium service levels.
With fulfilment costs rising and operational strain setting in, the brand needed a fresh perspective – not just on their logistics model, but on how to futureproof growth while preserving customer experience and brand identity.
The impact in action
Reduced fulfilment costs by 15% through renegotiated 3PL terms and network redesign
Improved on-time delivery and returns handling across UK and EU markets
Built a scalable operational model to support 2x projected volume growth within 12 months
Reinforced premium customer experience through improved inventory visibility and SLA management
"This was a great example of how operational strategy and partner alignment can unlock real, tangible improvements for fast-growing retail brands. By stepping in at a pivotal moment, we helped stabilise the client’s network, reduce costs and create a more scalable model – all while protecting the premium experience their customers expect."
